These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the Terms and Conditions and by entering this Promotion all participants will be deemed to have accepted and be bound by the Terms and Conditions and to their details being communicated to the Promoter’s agencies in relation to this Promotion.  Please retain a copy for your information.

  1. Promoter: Savencia Fromage & Dairy UK Ltd. whose registered office is The Ham, Westbury, Wiltshire, BA13 4HA. (Please do not send entries or prize claims to this address).
  2. Eligibility: Entry is open to residents of Great Britain, aged 18 years or over except employees and their immediate families of Savencia Fromage & Dairy UK Ltd., their agents or anyone professionally connected with the promotion. It is strictly forbidden to participate with several pseudonyms connected to the same household as well as to participate from an account opened on behalf of another person.
  3. Purchase is necessary to enter this promotion; access to the Internet, a valid email and registration is required. Only online participation is allowed.
  4. Promotional Period: The Promotion opens at 00:01 on 23rd March 2020 and closes at 23:59 on 31st July 2020. Entries made after this date will not be accepted.
  5. Prizes: 2,000 prizes are available to be won in the online instant win Promotion (of which 100 are guaranteed to be won via ‘winning moments’ – see clauses 7 and 9 for details). Online instant win prize: 2,000 × personalised large rectangular wooden cheese board sets containing:

    • 1 × wooden and stainless steel cheese fork
    • 3 × wooden and stainless steel cheese knives
    • 1 × Le Rustique leaflet
    • Size: approximately 39cm length × 25cm width × 3cm depth
    • Material: Made from sustainable and high-quality solid Rubberwood featuring Le Rustique branding alongside the personalised engraved text on one side.
    • Personalisation included features two lines of text – up to 12 characters on the first line and up to 8 characters on the second line. Characters can include numbers and special characters but any expletives or vulgar language will not be permitted.

    Photos of the prize are for illustration purposes and items may vary slightly from those shown. Prizes should be delivered within 45 days of being claimed. Prizes will be sent via DPD tracked delivery service.

  6. Entry Instructions: Participants must purchase a promotional pack of Le Rustique de Printemps Camembert 250g and enter their 8 digit promotional code (found inside the peelable sticker), name and email address online at
  7. Winner Selection, Notification & Claim: 100 cheeseboards will definitely be won via a random winning moment (100 moments during the promotional period where the next entry will be deemed a winner). The remaining 1900 cheeseboards are available to won via a probability algorithm based on the number of remaining prizes out of the total number of promotional packs (1 million). Please be aware, although these prizes will be available to be won, there is no guarantee that they will all be won.
  8. Winners will be notified immediately on screen and will see a page on which they will be asked to provide their postal address for receipt of their prize and to enter the personalisation required (based on two lines of up to 12 characters on the first line, and up to 8 characters on the second line, engraved on one side of the cheese board).Their cheese board will then be delivered to the address that is entered within 45 days.
  9. Guaranteed prizes: There are 100 prizes guaranteed to be won. Guaranteed prizes have been pre-allocated and randomly assigned to lucky winning moment time slots between the hours of 9:00 and 21:00 from 23.03.20 to 31.07.20 inclusive. These winning moment time slots will be randomly selected by an independent third party via a secure, independently verified computer based program. If the time of entry to the Promotion matches the winning moment time slot or is the next entry, the participant will win the prize allocated to that time. All 100 of these guaranteed prizes will be won.
  10. Remaining prizes: The remaining 1,900 prizes will be allocated, following the entry of a valid promotional code, using a probability algorithm based on the number of prizes and the total promotional pack universe of 1 million. Although these prizes will be available to be won, there is no guarantee that they will all be won.
  11. Participants are required to keep their promotional packaging (sticker featuring the unique code) and original itemised till receipt as proof of purchase, as it may be required to verify your claim if you are a winner.
  12. There is no limit on the number of times you can enter the promotion provided each entry uses a unique code from a separate purchase of a promotional pack. However, each Promotional Code is valid for one entry only and may not be re-used. Should the Promoter become aware or suspect that a participant is entering codes at random (that are not from purchased Promotional Packs) they reserve the right to exclude that person and/or household from the Promotion or ask for proof (i.e. a pack) relating to that or any other claim/entry.
  13. No bulk, third party or organised group entries will be accepted. All entries must be made directly by the person entering the Promotion.
  14. Details required to participate in the promotion are the first name, surname, and email address. Winners will also be asked to provide their postal address for receipt of their Prize.
  15. Prizes will be dispatched to the GB address provided by the winner on the winning confirmation page of the promotional microsite. Any prizes returned to sender or not delivered due to inaccurate details provided will be considered unwanted and the prize will be lost. The Promoter will not be liable for non-delivery of a prize caused by the provision of wrong information, postal disputes or other causes beyond the Promoter’s control.
  16. If the prize does not arrive within 45 days or is damaged on receipt, please inform us as soon as possible by emailing
  17. This prize cannot be used in conjunction with any other offer, promotion or discount.
  18. There is no cash alternative and no other benefits, items or additions can be substituted for the prize won. The Promoter reserves the right to provide similar alternatives of equal or greater value, in the event of circumstances outside of its control. This includes, as an example, the current COVID-19 outbreak, which may lead to a prize needing to be changed or rearranged. Unless otherwise agreed in writing by the Promoter, the prizes will only be awarded to the person named at the time of entry.
  19. Winners agree that, by accepting a prize, they will be required to take part in any related reasonable publicity with no recompense including the publication of their surname and county for the winners’ list as outlined in clause 20.
  20. For a list of the winners’ surnames and counties, write to ‘Le Rustique Promotion Winners’, Once Upon a Time, 30 Great Pulteney Street, London W1F 9NN enclosing a self-addressed envelope within three months of the closing date of 31st July 2020.
  21. If you are a winner and do not wish to be included in the winners’ list, please notify us by sending an email to before the promotion closing date, 31st July 2020.
  22. The Promoter cannot be held responsible for entries or claims that fail to register, are delayed or incomplete, or indeed for network, computer hardware or software failures of any kind, which may restrict or delay entry.
  23. By entering, all participants will be deemed to have accepted and be bound by these Terms and Conditions.
  24. No entrant can use his or her computer to undermine the promotion (e.g. by the use of 'script' or 'brute force'). In this event that person's entry will be disqualified and any prize awarded will be void.
  25. Any personal data relating to participants will be used solely in accordance with current data protection legislation and will not be disclosed to a third party (other than the Promoter’s agencies for the purpose of servicing/implementing the promotion and prizes in Great Britain) without the individual’s prior consent. Click here for the Promoter’s Privacy Policy.
  26. The Promoter reserves the right to verify all entries including but not limited to asking participants for address, age and identity details along with a copy of the original itemised till receipt and original sticker for each and every entry (which they must provide within 14 days) and to refuse to award a prize or withdraw prize entitlement and/or refuse further participation in the promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions or any instructions forming part of this Promotion’s entry requirements or otherwise where a participant has gained unfair advantage in participating in the Promotion or won using fraudulent means. The Promoter will be the final arbiter in any decisions and these will be binding and no correspondence will be entered in relation to this clause.
  27. The Promoter’s decision is final and binding in all matters and no correspondence will be entered into.
  28. Please retain these Terms and Conditions for future reference.
  29. In the event of exceptional circumstances outside its reasonable control and only where circumstances make this unavoidable, the promoter reserves the right to cancel or amend the Promotion or these Terms and Conditions at any stage but will always endeavour to minimise the effect to participants in order to avoid undue disappointment.
  30. In the unlikely event your code cannot be read due to a genuine printing error or is not accepted, please submit a photo of the Promotional Code to Please include details of your request, your name, email address and full postal address and a replacement Promotional Code will be sent to you if the Promoter deems it appropriate to do so.
  31. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this promotion or accepting or using the prize, except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law.
  32. This Promotion, and any dispute or claim arising out of or in connection with it (including the prize), shall be governed by and construed in accordance with English law. You irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this Promotion (including the prize).
  33. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.